Long John Silver Cock

Jam .... Millonetís

o. O is cleaned soon .... UGH



manages 10,000 homes are turning to service boxes external to accelerate the sale of their flats
In the race to consolidate creditworthiness, banks and building societies have increased their strategies for the disposal of the large number of properties that accumulate on their balance sheets. After setting up their own systems of home sales, many institutions now choose to delegate this work to professionals. Caja Madrid Caja now joins Spain, Duero and Labor among the clients of real estate service UGH. Juande


Portillo - Madrid - 05/05/2011

If there is a burden that threatens to undermine the solvency of banks and the heavy load of bricks that have accumulated in the wake of the bursting of the housing bubble. This situation has led many financial institutions to open in the real estate front, with the aim of disposal the thousands of properties which have been forced to absorb as a result of unpaid loans that had been bestowed upon them. Ad hoc mortgage, real estate shows, web sites, posters in branches ... Each company has chosen various ways to revive their accounts. Some, however, are beginning to outsource the marketing of the flats, leaving this activity in the hands of professionals. The latest step was to Caja Madrid.

presiding entity uses network Rodrigo Rato launched by UGH (Union Mortgage Management), service to financial institutions specializing in mortgages. In continuous reinvention and taking advantage of niches de negocio que ha ido generando la crisis, UGH puso en marcha, hace ahora un año, un servicio de administración y venta de los activos inmobiliarios de sus clientes.

La primera en delegar en ellos sus viviendas fue Caja Laboral, de la que han conseguido vender el 10% de su stock. La unión de Caja España y Caja Duero fue la siguiente en contratar el nuevo servicio de UGH. Con la entrada de Caja Madrid, los inmuebles gestionados externamente superan los 10.000, entre viviendas y locales de oficinas.

Fuentes cercanas a esta última entidad señalan, no obstante, que esta misma estrategia será seguida en los próximos meses por Bankia -la fusión liderada por Caja Madrid y Bancaja-, lo que podría raise the figure above the 15,000 buildings.

The idea is to combine all the supply of housing from financial institutions. UGH markets them through its real estate portal Projects (www.proyectainmo.com), and has a physical network in almost all the national territory. The company manages properties in balance, in view of his visit by interested customers, dealing with neighboring communities, or advertising sales.

project provides a specialist service for real estate agents, and advises institutions on the sale value which should lower the property to give outputs depending on the environment. In addition, its agents are trained to offer special conditions that each firm offers on their own assets, which often results in coverage of 100% mortgage on the asset.

"Caja Madrid has been an exception. It has always tried to exclusively handle all their real estate and commercial strategy has been very erratic," states a commercial that manages the sale of homes of other entities. The step taken by this firm is indeed the path that had marked other to outsource sales services.

While some have turned to local real estate offices to teach accumulating property, others have gone to already established internet portals. Nevertheless, most of the entities have begun their own sales channels, in parallel to the external.

is the case of Caja Madrid, which reconciles the external service internal strategy launched in 2009 and 3031 allowed him to sell property in 2010 for 390 million euros. The plan includes the site of Caja Madrid (www.hogarescajamadrid.es), a call center that caters to customers interested, and stands in their offices, in proposing a funding advantage over the flats in the pipeline. Idealistic
way the personal banking business
Recently
not difficult to confuse some branches of banks and savings banks with real estate offices. Ads imposing houses in the windows of the entities to deposit or savings accounts. The need to dispose of the flats has accumulated even some bank employees have expanded their professional work to the world of housing.

"We formed a team full of banks and to learn the keys to selling real estate," explains Fernando Encinar, responsible Idealista.com studies. The portal manages some 30,000 properties of dozens of different entities, and has become one of the most frequent routes used by banks to publicize their stories. "We explain how to deal with interested customers, and we have given up photography courses for the web appear the best pictures of homes that sold, "says Enciso.

In his experience, institutions have adopted three different philosophies," the need to not have its own team and rely on real estate portals such as Idealist, others combine the two ways, and that will be operated with public money, do not bother to move the business, "assumes.

As to who offers the most competitive prices, Encinar argued that the bids are higher in the sites in the branches, where the directors' committee are carried and are less willing to lower the price. "idealist defending Since, moreover, that the prices will drop as banks increase the supply of the property.

Forecasting S & P

Standard & Poor's expects "a prolonged stagnation in the housing market in Spain and although not expected that prices were" great falls "within the next 12 to 18 months, he does believe that it will take more time for the supply and demand back into balance, says in a report. The risk rating agency in Spain insists that "it may take several years to fully absorb the excess demand", recalling that the Bank of Spain estimates that the remaining houses is between 750,000 and one million.